Since 1962, Havaianas have been proudly manufactured in Brazil. They're made from a top-secret, premium Brazilian rubber recipe, which has become synonymous with the Havaianas brand.
The original goal was to make a shoe that would be comfortable to walk in but still look good. The Havaiana was successful in delivering on this promise. Today, hundreds of variations of the Havaiana are sold all over the world.
Brasil is now the biggest producer of footwear in the world. In 2012, it produced 18% of the world's shoes! That's about 70 million pairs. China is second with 10%. America is third with 7%.
Shoes are one of the only products still made in the USA. But almost half of all shoes sold in the US are imported.
China became the number one exporter of shoes last year for the first time. And they exported more than 2 billion dollars' worth of shoes!
Eastern Europe continues to be a major destination for cheap shoes from Asia and Africa. Here in Bulgaria, you can find very cheap shoes on supermarket shelves.
Brazil Havaianas were inspired by the Japanese Zori sandal, a sandal with fabric straps and braided rice straw bottoms, and were produced in Brazil in 1962. Havaianas replaced the straw with superior Brazilian rubber, modernized the style, and the rest is history! Today, these shoes are sold all over the world and have become one of the best-known brands in Brazil.
Havaianas means "from Haia", the former name of a city in East Africa where children used to wear baskets on their feet when they went to school. The company that produces them is based in Brazil's largest city, Rio de Janeiro.
In 2001, Havaianas was acquired by a Chinese group and has been growing rapidly since then. In 2010, it became the first brand from Latin America to reach $100 million in sales. Its popularity is so great that it now has stores across Brazil and other countries too.
However, not everyone is a fan of Havaianas. Some people complain about the high price of the shoe (around $120) and lack of availability outside of Brazil. But more than 100,000 pairs are sold every day around the world!
For example, in United States, Canada, and Mexico they're sold under the name "Barefoot Shoes". In Europe, they're called "Flip-flops" or "Slippers".
On each Havaianas product you buy, look for the authenticity logo! Havaianas are created using a proprietary process that consists of a rubber and air combination. They do not stink, do not lose their form, and are breathable. Counterfeit items are easily identified since they are poorly constructed. In addition, they tend to break down quickly due to being made of synthetic materials.
The authenticity logo is located on the back of each pair of shoes. It includes the Havaianas brand name and the year it was manufactured. You can identify counterfeit items by looking for those brands and years but not seeing the logo.
Also check the box label. If it has been tampered with or altered, then the item is counterfeit. The box should be in good condition with no signs of damage.
Havaianas products are recognized all over the world because of their quality and value. Even though they may seem expensive at first, you will not be disappointed once you receive your shoes. In fact, they are so comfortable that you will want to wear them every day!
You should always purchase original Havaianas products to support the hard work of our producers. We recommend that you avoid buying counterfeit items as they may not be secured properly and could cause injury if worn wrong.
To compete with these competitors, Havaianas expanded into new markets. The brand has also adjusted to and remained adaptable to market and consumer demands. For example, a reduction in sales was seen when Havaianas were manufactured outside of Brazil, prompting the decision to create another facility within Brazil.
Havaianas is now headquartered in Rio de Janeiro, Brazil. The company manufactures its shoes in factories located in Piracicaba, Brazil. In addition, Havaianas sells factory direct online and through specialty stores such as Surf shops and Riedell dealers throughout the world.
The success of Havaianas is due to its affordable price point and high quality products. Also important is the fact that there are multiple styles for every body type, which allows everyone to find something they like. Finally, Havaianas continues to develop new designs and technologies to meet the needs of its consumers.
In conclusion, Havaianas is an excellent choice for those looking for light-weight, low-cost footwear. The brand offers many different models for men, women, and children of varying sizes and shapes. Havaianas remains dedicated to innovation and is always coming up with new ideas for its shoes. If you're interested in learning more about Havaianas or other brands in the market, visit their websites or social media pages through which they often post information about new releases and promotions.
Havaianas is a Brazilian flip-flop sandal brand that was founded and copyrighted in 1962. Alpargatas S.A., a Brazilian manufacturing firm, presently owns it. Inspired by Japanese zori sandals, Robert Fraser was the first to mass-produce rubber flip-flops. In 1967, he registered his trademark 'Havaianas' with the Office for Harmonization in the Internal Market (OHIM). Since then, the brand has become popular all over the world.
Havaianas means "from Haia", the former capital of the Island of Maio, where Robert Fraser was born on 20 January 1934. The island's main occupation before tourism became its number one source of income is farming.
Robert Fraser died in 1991 at the age of 46 after being hit by a car near his home in South Beach, Miami. However, his dream of bringing affordable footwear to the world's poor continues through his daughter Adriana and son-in-law Daniel. The family business now operates out of Brazil but retains its headquarters in Florida.
In 2001, Havaianas had annual sales of $40 million and 65 employees. In 2004, the company announced it would move its headquarters from Miami to Brasília due to tax incentives offered by the government of Brazil. This decision was later reversed when the company decided not to relocate its headquarters after all.