Because it incorporates movement and animation, common fate is a strong notion for designers to employ. Movement may be used to explain relationships between pieces, assisting users in seeing how different elements group together, and directing attention to where we want it. Animation can add drama and life to otherwise static designs, making them more appealing and memorable.
Common Fate describes what will happen to all of the items on an page when they go through an event. The term was coined by American designer Charles Eames and describes the relationship that exists between two or more objects that are connected either directly or indirectly, such as through another object. Common fate can be good or bad, depending on the context. For example, if I tell you there is food on the table and everyone at the table has something to eat, then the common fate of these various dishes is that they will all get eaten regardless of whether they belong to anyone or not. This is a bad situation because it means that some people will starve to death. However, if I tell you there is food on the table for everyone who wants some, then the common fate of these various dishes is that they will get eaten only if someone wants them to get eaten. This is a good situation because now those who want to eat will have to take time out of their day to look at the food and decide what to eat.
Movement The way the eye moves across a design is referred to as movement. The most significant element should be followed by the next most crucial element, and so on. This is accomplished by location (the eye naturally gravitates toward specific regions of a design first), emphasis, and the previously stated design aspects. All these methods for attracting the eye work together to get your message across.
In general, the more movement there is in a design, the more attention it will attract. This is because people like to follow movement if it is done effectively. They want to see something new come into view every time they look at their screen or page through a book.
The best designs feature an amount of movement that isn't overwhelming but also doesn't let up. There should be enough variation to keep the eye interested, but not so much that it becomes distracting. For example, a series of images spaced evenly across a page works well because the eye has no choice but to move from picture to picture until it reaches the last one. However, if all the images were placed in one long line, it would be difficult to stop once you started looking down the line. In this case, it might be better to use another method to get the message across instead.
Generally speaking, the more important the information presented via design is, the less movement it can have and still remain effective. This is because people need to concentrate more closely on what you are trying to tell them.
Contrast, balance, emphasis, movement, white space, proportion, hierarchy, repetition, rhythm, pattern, unity, and diversity are visual design aspects or principles. These design concepts work together to produce something aesthetically beautiful while also optimizing the user experience.
The visual design of a website or app interface affects how users perceive and interact with it. It is therefore important that you give some thought to these questions when designing your interfaces: What message do I want to send with my design? What emotions should it cause in my users? How can I use contrast, color, or layout to achieve this goal?
For example, if you want to encourage visitors to click on links within your site, using colors that stand out from their surrounding content will make this task easier. Similarly, if you want your users to understand some complex information, a simple and clear layout is needed so they can grasp the main points quickly.
As you can see, the answers to these questions depend on what kind of interface you are designing and what feelings you want to convey. However, looking at them from a distance, these questions can help you identify issues with your design before you start building it. For example, if your users find the contrast between dark text on a light background too high, then this might cause them some problems reading the content. They might even close the window or tab to avoid eye strain.